Flood Series

Cornerstone is about to start their “Flood” campaign to raise money for the new building development.

This will hopefully be a cool evolving series of workflow, lessons learned and a journal like documentation of our creative efforts.

The team:

• chris: motion graphics, 3D, video
• promise: branding, print material
• josh: scoring
• jim: video

 Here is what we have to work with so far:

Title and Tagline
Flood: the dessert

Campaign purpose: to raise over 12 million to expand the church.

Video:

• 3-4 preview pieces to push the website and tease the main video and ultimately the campaign
• A video that will be shown to the executives and leaders
• The short film: this is what i am excited about! this will be an artistic depiction of the title and it’s meaning.

Print // Branding:

• brochure, invite, logo
• packaging

Audio:

• Soundtrack

Web:

•  flood blog
• promos on corp site